Custom CRM developer · sales workflows

Custom CRM developer for real business workflows

The recruitment platform I worked on at Soraia was also a CRM and sales tool: ~100k companies, ~150k activities and a pipeline from the first business call to a won recruitment project. I built and maintained those workflows and led the initial data migration from Clientify.

📅 Book a free call ✉ Email me CV

Companies, contacts, activities
Sales pipeline + Kanbans
Clientify migration
Remote, UTC+1

Results

Measured on real projects.

~100kcompanies
~150kCRM activities: calls, meetings, notes, outreach
~150kperson records
~49internal users

Case studies

Real CRM work. Client code stays private.

Talent Match / Braint: production ATS, CRM & AI recruitment platform

Built at Soraia (Italian AI/software agency) for a Spanish recruitment company · 2024–2026

CRM core: companies, contacts and activities (calls, meetings, notes, outreach and email events).
Sales flow: business call → pre-opportunity → pre-opportunity Kanban → opportunity → opportunity Kanban → won → recruitment project.
Target lists and outreach, through Brevo earlier and Clientify later.
Analytics: user and team KPIs by squad, sprint and month, with forecasts.
Data migration: led the initial migration of contacts, opportunities and activities from Clientify, with mapping, cleanup and duplicate handling.

React
TypeScript
PostgreSQL
Xano
OpenAI
WeWeb

What I can build for your sales team

Custom CRM data models: companies, contacts, activities and opportunities
Sales pipelines with Kanban boards and win/loss tracking
Target lists and outreach integrations (Brevo, Clientify)
KPI dashboards and forecasting
CRM data migration: mapping, cleanup and deduplication
Role-based access for sales, recruiters and back office

FAQ

Quick answers before we talk.

Do you customise Salesforce or HubSpot?

No. My CRM work is custom-built software, not Salesforce or HubSpot configuration. I did a short Salesforce internship (Apex, LWC, Flows), but I'm not a Salesforce specialist.

Can you migrate our data from an existing CRM?

Yes. I led the initial migration of contacts, opportunities and activities from Clientify into a custom platform, including mapping, cleanup and duplicate handling.

Can a CRM and an ATS live in one product?

Yes, that's what Talent Match / Braint is: recruitment, CRM, sales and analytics in one platform. See the case study.

Do you work remotely?

Yes, from Oran, Algeria (UTC+1). See work with me.

How do we start?

Book a free call or email me at abdelmoulabilel2000@gmail.com with what your CRM needs.

Let's build it properly

Tell me what's slow, messy or missing. A short call is enough to see if I can help.

📅 Book a free call ✉ abdelmoulabilel2000@gmail.com